Turn your booth into a sales pipeline

Your team captures. Kultro enriches, filters and classifies every lead — and hands over the follow-up ready to close.

Capture + enrich
Filter + classify
Your team just closes
Congreso Logistica Espana - Feb 2026
48h post-evento
1.247
Captured
+63% vs manual process
891
Qualified
best match score
2.4x
ROI
vs previous event
Best match scoring by ML71% ranked by real ICP fit
Captured
1247
Qualified (ML)
891
Contacted <48h
312
Closed
85
891 leads with best match score
Ranked by ICP fit — 12 min ago
+63% leads captured vs previous edition

The uncomfortable truth

Are you a COST or an INVESTMENT?

92% of your booth evaporates within 7 days. And no one on your team notices.

“Without data, your booth is just furniture.”

Expensive decor with no measurable return.

Names are not numbers.

For every 100 people who walk past your booth:

0Walk past your booth
0Look for 30 seconds
0Stop to talk to you
0Leave their details
0Ends up buying
0

opportunities evaporated

€20,000 is not 40 business cards.

Your investment deserves numbers, not excuses.

And the 837 forgotten leads from your last show… what happens to them?

Confession of an Event Director

We organized the biggest conference in the industry.

10,000 attendees. Three days. Eight months of work.

I walked out with 150 business cards and a feeling we nailed it.

We moved them to Excel. Three people. Three days.

In the migration we lost duplicates, misspelled emails, companies with no name.

By the time we finished, half of them had gone cold.

One of the ones we lost was the CPO of a company we had been chasing for two years.

We found out three months later. On LinkedIn. New profile picture.

He had already signed with someone else.

— Events leave data behind. The hard part is not losing it.

Ring any bells?

We wrote this because we lived it. And because it shouldn't happen again.

YOUR DATA SURVIVES YOUR EVENT.

That's Kultro.

Three moves. Zero friction.

Your team captures. Kultro does the rest.

01

Step 01

Frictionless capture

QR, NFC or iPad

The visitor scans, fills a short form, and as they type we record their behavior. No app, no card, no breaking the rhythm of the conversation.

Stand · MWC Barcelona
STAND BY
QRNFC

Nombre

Marta Ríos

Email corporativo

marta.rios@acme.io

Empresa

Acme Industries

Cargo

Chief Technology Officer

Teléfono

+34 612 488 234

Telemetría de comportamiento

+47 señales registradas
procesando · 47 dims
02

Step 02

We enrich, filter and classify

Three layers in seconds

We fill the gaps with external data (job title, company, LinkedIn). We filter against YOUR ICP with real scoring. And we classify each lead into a psychological archetype that tells you how they think and decide.

Lead · captado hace 3s
PROCESANDO
MR

Marta Ríos

CTO · Acme Industries

···

Champion

Decisor · firma POs

Budget

Q1 · aprobado

Intent

Alto · web 3×

—Score

Enriquecimiento

Apollo · LinkedIn
Email directomarta@acme.io
Móvil verificado+34 612 488 234
EmpresaAcme · 230 emp · €18M ARR
SectorB2B SaaS · Fintech
LinkedIn8.4k seguidores · activa
Antigüedad en cargo3 años · CTO

Arquetipo psicológico

Perfil decisivo · cierre rápido

Asignado
03

Step 03

Follow-up ready to send

Channel, timing and message drafted

Every lead comes out with its own plan: optimal channel, exact timing and a message tailored to its archetype. Your team opens, reviews and fires.

Borrador · listo
GENERANDO

Asunto

—

Hola Marta,

Vi que estuviste en nuestro stand del MWC y por tu rol en Acme creo que esto te ahorra unas 4h/semana al equipo de producto.

¿Te paso un caso de tu sector en una llamada de 5 min mañana entre las 10 y las 12?

— Carlos

Timing

2h 14m

Tono

Directo

Enviar

It all happens in seconds. Your team just closes.

Full control over your event

Your lead panel, in real time

Click any lead to see its full profile: score, archetype, behavior and follow-up recommendations.

Kultro Dashboard - Vista general

Metrics that matter

Real-time data to make decisions

During the event

  • Leads coming in real-time
  • HOT / WARM / COLD distribution instantly
  • Capture rate vs your target

Post-event

  • Full funnel: Leads → Meetings → Closes
  • Cost per lead and per HOT lead
  • Real event ROI
Event closed

Resumen ejecutivo

Tech Summit 2025

March 12–14 · Madrid

Verdict

REPEAT

Investment

€0

Leads captured

0

HOT Leads

0

Pipeline generated

€0

ROI

0%

Event highlights

  • 60% of HOT leads were fintech CTOs with budget >50K — winning segment.

  • Pipeline closed at +30 days: €38,500. Avg response time dropped to 1h 12m.

  • 3 booths generated 70% of pipeline. Reallocate kit and SDRs there next year.

“Leads you contact in the first 24h are 4x more likely to close than those you wait a week for.”

Decisión post-evento

Should I return to the event?

Kultro makes the call before the event even ends.

ROI >100%

Repeat

Leads with score >70 = 60% closes

Acción

Increase budget next year

ROI 50-100%

Optimize

70% HOT leads without follow-up in 48h

Acción

Improve response speed

ROI <50%

Discard

80% leads outside ICP

Acción

Find more qualified events

And the cycle continues

Kultro finds your next event by ICP, sector and historical ROI — and starts again.

Real-time data to make decisions with confidence, not intuition.

Why Kultro

It's not a smart form.
It's what happens in the next 3 seconds.

Enrichment, ML scoring and AI-generated brief. For those who want to know how.

ENRICHMENT
01

You know more about the lead than they told you

Every lead goes through automatic enrichment: verified title, real company size, buying intent signals, updated LinkedIn. The system doesn't wait for your team to research — it does it at the moment of capture.

You arrive at the call with context, not guesswork.

MACHINE LEARNING
02

A score that learns from your closes

These aren't manual rules you set once and forget. The ML model is calibrated with your ICP, learns from your real conversions and classifies HOT, WARM or COLD with accuracy that improves with each event.

The more you use Kultro, the more precise the scoring.

GENERATIVE AI
03

Your SDR arrives prepared, not improvising

Kultro's LLM generates a brief per lead: optimal channel, timing, tone and exactly what to say — and what to avoid. It's not a generic template: it's a recommendation built on the lead's actual behaviour in the form.

The difference between calling and calling well.

Your next event can be different

Set up Kultro in 24h. Start capturing leads that actually convert.

No commitment. We'll show you how it would work at your next event.

Let's talk about your next event

Fill out the form and we'll show you how Kultro can transform your lead capture.

What happens next?

  1. 1

    We contact you within 24h

    We review your information and get in touch

  2. 2

    Personalized demo (30 min)

    We show you how Kultro works for your specific case

  3. 3

    Proposal tailored to your event

    We design a specific plan with pricing and timeline

  4. 4

    Setup ready before the event

    Implementation in 24h and training for your team

Prefer to write us directly?

sales@kultrohub.com