Turn your booth into a sales pipeline
Capture leads at B2B events, automatically classify them based on your ideal customer, and close more deals with personalized follow-ups.
Captación de Leads
842
Leads totales
Día 1
Día 2
Día 3
Día 4
Scoring Medio
Enrichment
Funnel de Conversión
Calificados → Contactados: 34% de pérdida
La mayoría de tus leads son ARCHETYPE 1. Follow-up recomendado: casos de éxito con métricas de ROI.
Struggling to find the best leads?
Without Kultro
After each event, your team has:
- •Hundreds of unprioritized contacts
- •An Excel with incomplete data
- •SDRs calling in random order
- •No way to measure if the event was worth it
- •Best leads go cold while you decide who to call
With Kultro
With Kultro, each lead is automatically classified:
- HOT, WARM or COLD based on YOUR ideal customer criteria
- Behavioral profile that tells you how to approach them
- Personalized follow-up plan for each one
- Instant alerts when a hot lead comes in
- Event ROI calculated automatically
We find them for you
From capture to close, automated
A system that works while your team sells
Capture
Lead magnet + frictionless form
The visitor interacts with your booth (QR, NFC, iPad). They fill out a form designed to capture exactly what you need to know. While they type, the system records their behavior.
Classification
Scoring + instant Behavioral DNA
In milliseconds, the lead has: Score (HOT/WARM/COLD) based on your ICP, behavioral archetype (how they think and decide), data ready to act on. No manual intervention. No waiting until the next day.
Alert
Your team knows instantly
HOT lead detected → alert to SDR's phone. They can act before the visitor leaves the booth. Response time defines conversion.
Follow-up
Personalized plan for each lead
The system generates recommendations: channel (email, LinkedIn, call), timing (immediate, 24h, week), tone (formal, technical, direct), what to say and what to avoid. Based on who they are and how they behaved.
Measurement
Real ROI, not intuition
You know exactly: how much each lead cost, what percentage converted, which profiles work best, if the event was worth it. Data to decide where to invest next year.
Each step happens in milliseconds. Your team just focuses on closing.
Metrics that matter
Real-time data to make decisions
During the event
- Leads coming in real-time
- HOT / WARM / COLD distribution instantly
- Capture rate vs your target
Post-event
- Full funnel: Leads → Meetings → Closes
- Cost per lead and per HOT lead
- Real event ROI
Tech Summit 2025
Investment
€0
Leads captured
0
HOT Leads
0
Pipeline generated
€0
ROI
0%
Insight: "Leads you contact in the first 24h are 4x more likely to close than those you wait a week for."
What do I do with each lead?
Kultro tells you exactly what action to take based on the score
Step 1
During the event
Leads coming in real-time
Step 2
Kultro scores every lead
Role, company, booth behavior, sales rep notes
Step 3
Action assigned instantly
Result
Should I return to the event?
Now with our predictive system you know if it's worth it:
Repeat
ROI >100%
Optimize
ROI 50-100%
Discard
ROI <50%
Real-time data to make decisions with confidence, not intuition.
Así se ve en acción
Tu panel de leads, en tiempo real
Haz clic en cualquier lead para ver su perfil completo: score, arquetipo, comportamiento y recomendaciones de follow-up.
Why Kultro is Different
What no other capture tool does
Behavioral DNA™
We don't just capture what they wrote. We analyze how they wrote it: time per field, pauses, corrections, decision patterns. We classify into 8 archetypes that tell you exactly how to approach each lead.
Nobody else analyzes form behavior.
- ✓METEOR: Fast decision-maker, contact in <2h
- ✓CRAFTSMAN: Perfectionist, needs technical detail
- ✓STRATEGIST: Reflective, prepares business case
- ✓PRAGMATIST: Gets to the point, show direct ROI
- ✓JUGGLER: Simplify your proposal
- ✓EXPLORER: Educate before selling
Typical tools
- −Basic capture with form
- −Export to CSV or Excel
- −Generic scoring (if any)
- −Post-event dashboard
- −No behavior analysis
- −Manual follow-up
Kultro
- ✓Capture + behavior analysis
- ✓Direct push to your CRM with all data
- ✓Scoring configurable by your ICP
- ✓Real-time dashboard + alerts
- ✓Behavioral DNA™ with 8 archetypes
- ✓Automatic personalized follow-up
Designed for your role
Each team has its optimized view
- Complete metrics for each event
- Leads by tier, cost per lead, real ROI
- Patterns: which segments convert best
- Comparison between events
- Data to justify investment
"80% of your HOTs are fintech CTOs with budget >50K"
Demo interactiva - Haz clic en los leads para explorar
Teams already capturing better
Real stories from companies that transformed their events
With Kultro we went from manual, disorganized follow-up to a fully automated system. In less than 60 days we increased lead conversion by 38% and reduced response time from 48 hours to under 1 hour. The impact on the pipeline was immediate.
Paul Rodriguez
Head of Sales, Quimivita
Kultro allowed us to understand which leads really deserved attention. We eliminated a lot of noise and the team started focusing only on quality opportunities. The ROI was clear from the first quarter and the sales team's productivity increased significantly.
Maria Talarn
Marketing Director, Factorial
The implementation was surprisingly simple. In just a few days we had the flows active and running. Plus, the support from the Kultro team is very close and proactive, something that makes a difference when you're scaling sales processes.
Antonio Soldado
Marketing Manager, Apotheka
Calculadora de ROI
Descubre el potencial de retorno de tu inversión en eventos con Kultro.
Your next event can be different
Set up Kultro in 24h. Start capturing leads that actually convert.
No commitment. We'll show you how it would work at your next event.
Let's talk about your next event
Fill out the form and we'll show you how Kultro can transform your lead capture.
What happens next?
- 1
We contact you within 24h
We review your information and get in touch
- 2
Personalized demo (30 min)
We show you how Kultro works for your specific case
- 3
Proposal tailored to your event
We design a specific plan with pricing and timeline
- 4
Setup ready before the event
Implementation in 24h and training for your team
Prefer to write us directly?
sales@kultrohub.com
Diseñado para equipos de ventas en ferias como MWC, Web Summit, 4YFN y más de 50 eventos B2B.
Potenciando la captura de leads en eventos B2B