Kultro is a Sales Hub for B2B events. It captures leads at your booth (with QR, NFC or iPad), automatically classifies them according to your ideal customer, and tells you exactly how and when to contact each one. After the event, it shows you the real ROI and what worked.

A CRM manages relationships with existing customers. Kultro specializes in the capture moment: it classifies leads instantly, analyzes their behavior, and generates personalized follow-up plans. Then you can send everything to your CRM (HubSpot, Salesforce, Pipedrive) with one click.

It's our behavior analysis system. While the visitor fills out the form, we measure time per field, pauses, corrections and typing patterns. With this we classify into 8 archetypes (METEOR, CRAFTSMAN, STRATEGIST...) that indicate how they think and decide. Each archetype has its optimal approach.

You define which fields matter for your business and how much weight each value has. For example: "CTO = 40 points, company >500 employees = 30 points, approved budget = 25 points". The system scores automatically and classifies as HOT (75-100), WARM (45-74) or COLD (<45).

Yes. Each event can have its own scoring configuration. If at one trade show you're looking for CTOs and at another you're looking for Marketing Managers, you configure different weights for each.

Basic setup is done in less than 24 hours. We configure your account, you create your first form, define scoring weights, and you're ready to capture leads. If you need CRM integrations or physical kit (iPad, NFC), add 2-3 days.

No. Kultro is plug-and-play. Configuration is done from a visual panel without code. If you want to integrate with your CRM, we do it for you or give you step-by-step instructions.

From the Kultro panel. You add the fields you need (name, email, company, role, budget, timeline...), define which ones are required, and assign weights for scoring. The form is generated automatically with your branding.

The mobile app has offline mode. Leads are saved locally and sync when the connection returns. You never lose data even if the event WiFi fails.

HubSpot, Salesforce, Pipedrive, Zoho, and any CRM that accepts webhooks or Zapier. Data is sent with score, archetype, notes and full history.

You have three options: native integration (HubSpot, Salesforce), custom webhook, or Zapier. Configure once and each new lead is sent automatically with all its data.

Yes. Kultro works as a standalone system. You have complete dashboard, lead tracking, outcome tracking, and can export to CSV whenever you want.

Three options: QR code visible at the booth that opens the form, NFC cards that the SDR brings close to the visitor's phone, or iPad with the Kultro app. The visitor fills out, the system classifies, and the SDR sees the result instantly.

When a HOT lead comes in, the system sends a push notification to the configured SDRs' phones. They can see the complete profile and act before the visitor leaves the booth.

The system detects the duplicate automatically. It assigns ownership to the first one who captured it and adds the second as a collaborator. No conflicts, no duplicates in the CRM.

Yes. From the mobile app they can add notes after each conversation. These notes are analyzed and can adjust the scoring. "Has budget for Q1" can move a lead from WARM to HOT.

Everything: total leads, distribution by tier (HOT/WARM/COLD), cost per lead, cost per HOT lead, conversion rate by tier and archetype, complete funnel, event ROI, comparison with previous events, and patterns (which segments convert best).

You enter the event investment (booth, travel, team) and the system calculates: ROI = (Pipeline generated - Investment) / Investment × 100. You see exactly how much money each event generated.

Yes. You mark each lead as converted, lost, or in nurturing. The system learns from these outcomes and shows you which profiles, archetypes and events have the best real conversion.

Yes. Export to CSV with all fields: lead data, score, archetype, notes, outcome, dates. You can also generate PDF reports to share with the team.

It depends on event volume and features. We have plans from startups with 2-3 events per year to enterprise with 20+ events. Request a demo and we'll make you a tailored proposal.

We offer a pilot at your next event. We set everything up, you use it at a real event, and then decide if you continue. No commitment.

Annual subscription with number of events included. If you need more events, you add them. No cost per lead or artificial limits.

The physical kit is an optional add-on. It includes configured iPad, NFC cards for the team, printed QR codes, and if you want, lead magnets like a branded coffee machine. We quote it separately.

Yes. Servers in Europe (GDPR compliant), encryption in transit and at rest, daily backups, and role-restricted access. Your leads are yours.

Yes. We're a European company (Barcelona). Forms include explicit consent, you can manage deletion requests, and data is stored in the EU.

Only your team. You configure roles and permissions: who sees which leads, who can export, who accesses metrics.

Yes. On Pro and Enterprise plans you have priority chat support during event hours. If something fails, we respond in minutes.

Included in setup. We do an onboarding session with your team (30-45 min) so they know how to use the app, dashboard, and capture best practices.

The platform is in Spanish and English. Forms can be in any language you need.